Creatio launches unlimited enterprise pricing for AI-era software

By AI, Created 11:40 AM UTC, May 20, 2026, /AGP/ – Creatio on May 1 rolled out an Unlimited pricing model that removes seat-based limits and bundles new AI Studio licensing for customers worldwide. The move is meant to help enterprises scale workflows, users and AI agents without per-user barriers.

Why it matters: - Creatio is betting that enterprise software pricing needs to change as AI agents take on more workflow execution. - The new model is designed to reduce licensing friction for companies that want to scale automation across human teams and AI systems. - The pricing shift could make it easier for customers to move from pilot projects to enterprise-wide deployment.

What happened: - Creatio announced a new Unlimited pricing model for its AI CRM and workflow platform. - The update took effect on May 1, 2026, and is available globally. - The company also renamed Creatio Studio to Creatio Business Studio. - Creatio introduced Creatio AI Studio and made it required by default alongside Creatio Business Studio licenses. - More information is available in Creatio’s pricing page.

The details: - The Unlimited plan removes seat-based limitations and is priced based on the scale of the organization. - The plan includes the full platform and all Creatio CRM products. - Unlimited users are included. - Unlimited custom agents are included. - Unlimited applications are included. - Unlimited workflows are included. - Unlimited custom objects and API calls are included. - Creatio says the structure is meant to replace rigid, seat-bound usage with unlimited execution, automation and innovation. - Customers that still want per-user pricing can choose Growth and Enterprise plans. - Those plans are positioned as a way to start quickly and move to Unlimited later. - Creatio AI Studio is described as an AI-native platform for managing the end-to-end agent lifecycle. - AI Studio includes Prompt Agent Designer, Workflow Agent Designer and Code Agent Designer. - The product also adds extended channel and integration support. - Creatio says AI Studio includes observability and governance tools for enterprise-ready agent deployment.

Between the lines: - The pricing overhaul signals a broader shift away from software tied to individual seats and toward software tied to business outcomes and machine execution. - Creatio is also bundling more of its AI capabilities into the default product structure, which may push customers toward deeper platform adoption. - Burley Kawasaki, SVP of Industries at Creatio, said the model reflects a world where organizations need more freedom to scale workflows, users and AI agents.

What’s next: - Customers can now buy the Unlimited model or stay on Growth and Enterprise pricing if they prefer per-user licensing. - Creatio is likely to use the new structure to encourage broader adoption of its platform across automation and agent-building use cases. - The company says the new pricing and product setup are now open to customers globally.