Creatio reports 255% jump in executed contract value on AI demand

Creatio said first-quarter fiscal 2027 total contract value reached 255% of the prior-year period as enterprises accelerated adoption of native AI platforms for CRM and workflow automation. The Boston-based company is investing in product, implementation and go-to-market teams as customers shift away from legacy software.

Why it matters: - Creatio is positioning itself as a beneficiary of the enterprise move from legacy CRM and automation tools to native AI platforms. - The company’s growth signals rising demand for AI agents and workflow automation in sales, marketing, service and operations. - A larger installed base can reinforce Creatio’s channel ecosystem and make its platform harder to displace.

What happened: - Creatio said total contract value in the first quarter of fiscal 2027 reached 255% of the same period a year earlier. - The company said thousands of organizations in more than 100 countries use Creatio to automate customer-facing workflows with AI. - Creatio said the strongest momentum is in the enterprise segment, where the number of customers with annual recurring revenue above $1 million doubled over the past year. - The Boston-based company said customers include Nasdaq, MetLife, Colgate-Palmolive, AMD, Howdens and the City of Boston.

The details: - Creatio described its platform as a native AI CRM and workflow automation system where people and AI agents collaborate without limits on users, agents, processes or scalability. - The company said growth came from three factors: faster enterprise adoption of agentic AI, a growing willingness to replace traditional platforms, and demand for its Unlimited plan. - The Unlimited plan includes unlimited users, agents, workflows, applications and API calls on a single platform. - Creatio CEO Katherine Kostereva said the market is entering a major enterprise software replacement cycle and that customers are swapping legacy systems for native AI platforms. - Creatio said the platform’s latest innovations from the Creatio 10x launch include Enhanced AI Studio, AI Twin and a new generation of CRM capabilities. - Enhanced AI Studio is designed to manage the full lifecycle of AI agents from design to operation. - AI Twin is a language-model-based agent designer that lets users create, configure and deploy agents. - The new CRM capabilities include intelligent lead engagement, revenue intelligence, ready-made CRM agents, native AI web chat and video calls, real-time AI-powered service, and autonomous industry-specific agents. - Creatio said it will increase investment in its AI Strategy and Implementation practice with its global partner ecosystem. - The company also said it is expanding its engineering and go-to-market teams to support growth and customer outcomes. - Creatio’s business model is supported by a global partner network that helps organizations design, implement and scale AI workflows and agents on the platform.

Between the lines: - The contract-value growth suggests customers are signing larger deals, not just adding more users. - The doubling of $1 million-plus ARR customers points to stronger traction with large enterprises, which often drive longer sales cycles and bigger expansion revenue. - The Unlimited packaging is a direct challenge to software pricing models that charge separately for users, automation and API usage. - The shift from adding AI to legacy systems toward replacing them entirely is the strategic theme behind Creatio’s message.

What’s next: - Creatio plans to keep investing in platform innovation, implementation capacity and commercial teams. - The company is likely to push further adoption of its AI-native CRM and agent tools as enterprises continue modernization projects. - More customer wins and larger enterprise deployments will be the key proof points to watch.

The bottom line: - Creatio is using AI-native CRM and unlimited usage packaging to capture enterprise software replacement demand.